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Seven Reasons Company Vision-Casting Benefits Employees

Casting the vision consistently is an imperative for empowering your employees. John Cotter said “Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.”

There are seven key reasons to cast your vision consistently, passionately and clearly. They are:

1. Vision gives hope for a future.
Without clear vision, employees feel they are on a ship without a rudder. George Washington Carver wrote, “Where there is no vision, there is no hope.”


2. Vision empowers people with focus.
There is an old adage: “Where the focus goes, the power flows.”


3. Vision raises an expected standard for achievement.
Vision is always greater than any one person. It causes all to join together to accomplish more than one person alone.


4. Vision inspires a commitment toward tomorrow.
Aristotle stated, “The soul never thinks without a mental picture.” Paint a grand picture of tomorrow so everyone has a clear path for his or her work.


5. Vision encourages everyone to share in his or her accomplishments.
The “team” versus the “star” is important. Vince Lombardi taught, “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”


6. Vision clarifies the company direction.
Everyone knows where the company is going with clear vision. Without a destination any road will take your there.


7. Vision provides a benchmark for decision-making.
When faced with a decision, measure it against your vision. If it contributes moving the company toward realizing the vision, the decision is easy.

We help companies define their vision and empower their employees.

We’re External Resources, a company that delivers interim and permanent executives who specialize in leadership and strategy, finance and human resources, sales and marketing, and informational technology for commerce and government.

What would you add as the #8 reason why company vision-casting benefits employees? Let me know in the comments below!

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