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Purpose is a difficult word to define for many company leaders. Many confuse it with Vision or Mission, when it is distinctly different. Determining your company’s purpose must begin with one question: “Why does our company exist?” The answer lies in the determination of four distinct parts: 1- Your Company’s Unique Gifts and Talents These [...]
There are four “D’s” of casting and communicating your company vision. Thomas a Kempis wrote, “Out of sight, out of mind.” This is an absolute result if you are not making sure your employees and all other audiences understand your company vision. You must have your vision consistently in sight of all constituencies. If you [...]
Vision creates unity. Unity creates significance. Vision motivates and mobilizes the masses into a force of unity. It takes unity to create significance. One business leader who maximized this is Andrew Carnegie. His business vision motivated and mobilized his steel workers into a unified work force that brought the man, Andrew Carnegie, and the employees [...]
Casting the vision consistently is an imperative for empowering your employees. John Cotter said “Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.” There are seven [...]
Start-up businesses benefit from the keen insight that experienced executives can provide. Company founders are not always experienced as company leaders. The saying goes, “When you don’t know what to do, you do what you know.” Handling business this way can lead to disaster. When a founder has limited business experience interim executives support is [...]
George Bernard Shaw said, “You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?” In challenging economic times it can become difficult to dream. The ash of negative circumstances, losses and even failures can cover the fires of inspiration that are birthed from great dreams. But [...]
President Joe Heaney was brought into a second generational family controlled business that had experienced declining sales for several years. Before Joe Heaney was brought in, sales had declined from $16 to $12 million over the last two years, the snack product had been around for decades, and it had limited distribution with varied strengths [...]
This “3 x 3” Strategic Sales Solution Increased Market Share 60% from Sonya Morgan on Vimeo. Home Page